The yacht sales industry hasn’t changed much from its very beginning. With the digitalization and acceleration of business in general, a time has come for a digital revolution.
With ICEmarket the shipyards can reach out directly to about 400 charter fleets with a tailor-made platform to optimize and improve the sales-flow and bring the B2B sales into the 21st century.
The addition of leasing-integration into ICEmarket will boost the yacht-charter investments, even more, to fuel this industry even more.
The United States Sailboat Show in Annapolis, MD is the biggest and only charter-oriented boat show in the US and yet almost no European charter fleets were ever presented. By establishing the Mediterranean Corner an ever-growing presence of the Mediterranean fleets in the new world has begun, to change the US sailing-vacation market forever.
The Greek charter community is being the cradle of the charter industry needs no introduction, but it was surprising how few charter brokers have never visited the charter metropolis. On the Meetup, up to 25 fleets meet with 25 international brokers to do over 600 meetings and show them where it all began – the marinas in Athens.
The local trade show transformed into a true international event gathering an even higher number of charter related companies and most of relevant players of the industry; shipyards, financing institutions, insurance companies and various other suppliers of goods and services. Today ICE is a must-go event gathering all major aspects of the yacht charter world. In one ICE weekend, over 4700 business meetings are recorded among 1500 registered participants from all corners of the charter world.
In 2013 the first event was successfully held in Zagreb and one followed next year; growing at an outstanding rate, gathering international charter brokers and Croatian fleet operators, it became clear it is filling a real need.
By 2012 the company grew into the no.1 skipper provider for most Croatian charter fleets and numerous charter brokers. This is when the idea was born to create an event to bring all these companies together on a local B2B event.
With a need for over 500 professional and amateur skippers in the high season, the Croatian charter companies needed a solution. The online charter-skipper portal with a real-time booking system gathered over 400 skippers that offered their services to the charter fleets in the Adriatic.